Although online sellers of age-restricted products and services require age verification from the buyers due to regulatory obligations. However, lack of proper knowledge, unclarity on regulatory compliance and other such issues still make online age verification a challenge and if no proper age verification checks are implemented it could lead to many risks including but not limited to negative brand reputation and regulatory compliance issues.
As the focus on teenage consumption of age-restricted products and services increased online, the age verification regulations are also tightening and an effective age verification system is considered more important than ever before.
Protecting the online well being of the minors is a priority for regulatory authorities as well as for responsible businesses. Whether you are a company that sells alcohol, makes e-cigarettes or produces adult video games or content, it is your legal and moral responsibility to ensure that your products are not negatively affecting the minors online. But how do you ensure effective age verification online? This is the question that many age-restricted product selling businesses have on mind. In this paper, we tried to highlight how to make age verification effective.
